Charles Darwin once wrote that “it is not the strongest species that survives, nor the most intelligent species, but the Taiwan Phone Number List species that can adapt to change.” Adapting to changing consumer preferences is the key to the survival of the DTC brand. Why does DTC appear? The first factor is personalized and diversified Taiwan Phone Number List consumer demand, followed by e-commerce channels, digital media, and data-based marketing methods to provide soil, a group of brands that know how to tell stories, build communities and offline experience stores through social media, Directly communicate closely with consumers, directly control channels, and achieve low-cost customer acquisition.
From this, the DTC mode appeared. Literally, DTC's advantages over traditional brands are mainly reflected in being closer to Taiwan Phone Number List consumers, paying more attention to consumer behavior, and paying more attention to consumers' lifestyles. According to Forbes analysis, the positioning of most DTC companies generally follows Taiwan Phone Number List two directions: one is a retailer, and the other is a fast-moving consumer goods company. DTC brands use several strategies to challenge existing players, including choosing fields with low entry barriers, significantly optimizing cost structures by cutting out middlemen, data-driven growth hacking marketing models, and mission-value-driven brand building paths.
Most importantly, we found that the core element that many DTC brands have broken through is that they have indeed Taiwan Phone Number List solved the unmet needs and pain points of users through product optimization and adjustment or user experience improvement. In 2020, the general environment has cooled down, and the DTC industry has Taiwan Phone Number List ushered in the moment to face the truth. Although the growth rate of DTC is still higher than the overall growth rate of e-commerce, the rate has slowed down significantly from 56.5% in 2018 and 33.1% in 2019.