From the perspective of the entire Internet field, online literature has always been a very strange existence. For example, in the e-commerce industry, a table is so big that a few people will occupy the seat: In the social field, WeChat dominates, and Momo can only rely on the concept of socializing with a stranger to survive, and other players are even more difficult to survive; in the short video field, the Doukuai duo are competing for hegemony, and even the early Tencent Weishi can’t squeeze in; You Ai Teng in the long video field has been killing the Three Kingdoms for many years, and it is difficult to make major changes in the pattern.
In online literature, whether it is a giant or a small player, it seems that everyone has their own unique way of survival. As long as they want to contribute to the literary career, they can enter this field and use their hands and feet. Now, there are many Fax List new players such as Lian Shang, Mi Du, Mad Du, etc. The giants have not affected the emergence of new dark horses. This is so strange in the era of giant monopoly with prominent network effects. But in fact, the melee in the online literature industry has never been less. 1. The battle between genuine and pirated copies is estimated to be a major feature of the online literary world The rampant piracy of online literature is rare.
From the initial PC era to the current mobile Internet era, although the business model of the industry has been quite mature and perfect, the struggle between genuine and pirated versions has never stopped. According to iResearch China's online literature piracy loss model, the scale of China's online literature piracy losses in 2019 reached 5.64 billion yuan. 2. The struggle between the regulatory level and the "Little Huangwen" From the perspective of people in the Internet literature industry, net-cleaning actions happen every year, and policies are getting tighter and tighter. These have become normalized.