This article is a product analysis report of the sports social software Codoon, which mainly focuses on the following aspects: product function structure, market analysis, user analysis, and function analysis and optimization. As my country's first GPS sports social software, Codong currently has 180 million users, with users in 210 countries around the world, more than 200,000 sports teams across the country, and has held more than 500 online and offline events. Behind such a huge set of data is the efforts made by Gudong in the face of changes in the market environment over the years. As the demographic dividend of the mobile Internet gradually disappears, industry competition is more focused on the stock market,
and the battle for demographic dividend has become a battle for user stickiness, which is a challenge and an opportunity for Gudong. This article will analyze Gudong from the following aspects: Product function structure Market analysis user analysis Functional analysis and optimization Summarize 1. Product function structure product structure 2. Market analysis phone number list When talking about exercise a few years ago, it may give people the impression of losing weight. Now exercise is no longer just a way to achieve specific goals such as weight loss and shaping, but also a pursuit of self-disciplined life. Many young people post their steps on WeChat, post running route maps, and share running records every day, which are popular forms of self-expression.
An easy-to-use sports fitness APP can formulate a suitable exercise plan for you, get the guidance and advice of professional teachers, and meet like-minded sports partners. In the post-Olympic era, with the rise of mobile Internet fitness services, Internet sports and fitness companies represented by Gudong, Keep, and Yuedong Circle have driven the transformation and upgrading of the public's sports and healthy lifestyles. 2.1 The development history of Gudong Source iResearch Codoon was established in Chengdu in 2010, and launched fitness tracker products and Codoon.com platform; In 2012, the "Codoon Sports +" app was launched, and products such as Codoon bracelets were launched, transforming to the road of "software + hardware"; In 2018, Codoon entered the field of fitness courses and launched Codoon Fitness 3.0 Alive,