Therefore, The third aspect can be directly turned into the main operation strategy (it is more appropriate to call it a routine), as a hook, such as a quick reading of the content to be shared in the video account or only the first 5 articles, and the last 5 articles deliberately Don’t talk about it, guide users to click on the official account extension link to learn more and explain in more detail and in-depth (yes, the urban routine is deep, I want to go back to the countryside).
The second reason: leveraging public domain traffic and carrying private domain traffic
If you have to sum up the relationship between the official account and the video account in one sentence, it is: the video account is the lever of the official account to leverage the public domain traffic, and the official account is the carrier of the private domain traffic of the video account.
It’s okay if you don’t understand it now, just read on, and you’ll understand as soon as I say it.
I shared it in the algorithm recommendation logic of video accounts before. Video accounts use private domain traffic to leverage public domain traffic.
If you accidentally complete a video account with a popular work (the link to the official account article below the video account), this will cause the official account to be exposed, which means that the official account will enter a larger public domain traffic pool for exposure. , instead of only relying on friends' forwarding or personal circle of friends, or active country email list exposure in the private domain of the community to obtain traffic.
You taste, you taste, what does that mean.
Anyone who understands will naturally understand, but all friends who have done a public account know how powerful the mechanism I am talking about is behind it.
Since there is no free recommendation and traffic distribution mechanism in the official account system ("watching" is currently the only relatively low-cost way to allow official accounts to enter the public domain traffic pool, mutual promotion and payment do not count). Take my own official account as an example. More often, I have to manually complete the distribution of content on other channels and platforms except the official account (but sometimes other platforms think that the traffic will be drained off the site, resulting in a ban or current limit) .
After the exposure is completed, the public domain traffic that has been attracted is then converted into private domain traffic through the value brought by the content of the articles on the official account, such as following the official account to send tutorials, adding WeChat to enter the group and other operations to complete the closed loop of traffic conversion.
For example, if you are prompted to join the WeChat group in the article, will you add the user to your private domain traffic pool?
No surprise, no sting, no surprise! ! !
The third reason is to prepare for the realization of private domain traffic
Since the current video account cannot directly link to H5 and small programs (applicable), we need to use the official account to prepare for the realization of the private domain.
We need to continuously release value in private domain traffic. There are many types of private domain traffic pools in the later stage (regardless of community, training, selling courses, etc.), which can be described as a huge space for imagination.
You can even be more simple and rude and directly set the articles on the official account as paid reading. Of course, this operation strategy must be based on the fact that we can provide users with high enough value content output.
Listen to the applause.
Then there is the question of a friend:
How to associate the extension link between the video account and the official account?
First of all, you must have a public account, preferably the public account of the video account of the same name (there is a pit in it, because the naming logic of the video account and the public account is the same, and it is unique on the WeChat platform, so be sure to grab it in advance Note, otherwise, if you make a wedding dress for others, you will be intercepted).
Taking myself as an example, I am at a loss. The video account was registered by someone else before, so I had no choice but to change my name.
Some friends will also ask, I don't have a public account, I don't know how to apply, and I don't want to apply hard. Can I use someone else's?
The answer is of course!
However, you have to understand the interests behind this first. For example, the public domain exposure and fan increase of the public account mentioned in the second article just now may be on other people’s public accounts. You are equivalent to guiding others. flow. . .
Am I clear enough? This is not to scare you.
If you regard the video account as a long-term operation project rather than a tool for short-term arbitrage, it is obviously necessary and very necessary to have your own official account, and the official account is still free to apply for opening.
If you really want to save trouble, you can buy one, but just remember to migrate and change the name.
Next, let's see how to practice, add the public account extension link in the video account:
The first step, copy the address of the official account tweet we want to add, where to copy it?
Click on the upper right corner..., in the pop-up menu, select Copy URL:
The second step, enter the post video page, you will see that the title of the copied link article has been automatically recognized and previewed and displayed in the "extended link", you only need to click to complete the addition.
If you want to delete it and replace it with a new one, there is no problem. Click it again and the delete button will pop up.
The third step, after the release is successful, you can see the extension link below the video number, click to jump to the corresponding article link details.