When it comes to digital retail, many people first think of empowering and transforming businesses. So, what is the purpose of empowerment and transformation? In my opinion, the ultimate purpose of empowerment and transformation is still to achieve better conversion of traffic, and to achieve the connection between merchants and consumers. Therefore, in essence, the so-called digital retail in many populations is still doing business matching and docking. It is undeniable that promoting digital retail in this way can indeed achieve development to a certain extent, especially in the context of the fact that the traffic dividend is still no longer available, and the traditional connection between merchants and consumers can be transformed through digital empowerment.
Ways and methods can indeed achieve certain growth to a certain extent. We have seen a series of existences with digital retail as telemarketing list the underlying logic, such as live streaming, private domain operation, etc., almost all were born under such a background. However, what we also need to see is that this development model of digital retail is still to achieve the matching and connection between merchants and consumers, and it is still to realize the conversion of traffic. However, is matching and docking the ultimate pursuit of digital retail? I don't think so. I think more that the current matchmaking and docking of digital retail is just the beginning.
After such a goal is achieved, we need to have new goals. If we just keep the ultimate pursuit of digital retail on matching and docking, then telemarketing list we are still operating in accordance with the development model of traditional e-commerce, and have not jumped out of the traditional vicious circle. So, what exactly should be the ultimate pursuit of digital retail? I believe that the ultimate pursuit of digital retail is to recognize the new needs of users in the stock era, and to trigger the transformation of upstream industries with new needs, so as to meet new needs with new products and services. the crux of the game.